Information is the Answer to a Question.
Think of Information as Data That Makes a Difference.
Davenport & Prusak (1998)
This “massaging” of the data adds context to it and allows us to understand something about the data that is presented to us.
Researchers often describe information as a message that is communicated. As with any message, it has a sender and a receiver.
The purpose is to change the receivers’ way of perceiving something so as to cause an impact on their judgment and behavior. (Performance Juxtaposition)
My intent with Mobile Buyer’s Broker is to identify and present Data That Makes A Difference.