Information is the Answer to a Question.
Think of Information as Data That Makes a Difference.
Davenport & Prusak (1998)
This “massaging” of the data adds context to it and allows us to understand something about the data that is presented to us.
Researchers often describe information as a message that is communicated. As with any message, it has a sender and a receiver.
The purpose is to change the receivers’ way of perceiving something so as to cause an impact on their judgment and behavior. (Performance Juxtaposition)